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Your tour description should also point out specific tour highlights. These are the different stops or attractions that your guests would be most excited about. Take a look&nbsp;<a href="https://www.rei.com/adventures/trips/weekend/smoky-mountains-backpacking.html" target="_blank">at how REI Adventures</a>&nbsp;displays the highlights of a backpacking trip in the Great Smoky Mountains in skimmable bullet points.
Make sure to clearly state what is and isn&rsquo;t included in the tour, such as food, beverages, transportation, etc. While you want to keep your tour descriptions lively with vivid imagery and storytelling, you also want to keep them concise. Guests should have a pretty good idea of what your tour will be like after reading your description.

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